A hook is the handshake before the conversation.
If it’s weak, nobody stays long enough to hear you out.
If it’s strong, even strangers give you three extra seconds —
and three seconds is a lifetime online.
A hook isn’t poetry.
It’s clarity, speed, and a little punch.
You’re not trying to impress — you’re trying to interrupt.
📱 “Here’s the mistake every beginner makes.” — that’s a hook.
👀 “No one tells you this part of the job.” — hook.
⚡️ “If you’re 20, read this twice.” — hook.
🔥 “This will save you a year of pain.” — hook.
Your content doesn’t fail because it’s bad —
it fails because the hook didn’t buy you time.
❓ Do you actually write hooks — or just hope people care?
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