How many times your content appeared on a screen.
The same person can count more than once.
Impression is every tiny moment your post pops up —
even if they scroll past you like you never existed.
If reach is how many people walked into the room,
impressions are how many times they glanced in your direction.
One person can look once.
Or ten times.
Or a hundred.
It all counts.
Impressions are repetitions.
And repetition is how brains finally notice things.
📱 You refreshed TikTok and saw the same video again — that’s another impression.
👀 You scrolled past an ad three times today — three impressions, zero interest.
🖼 You kept seeing the same meme on every page — every appearance is an impression.
📩 Your friend’s story keeps jumping to the front — each jump is an impression.
Impressions don’t mean people care — they just mean your content kept showing up.
Throw this in your chats.
Show it to whoever keeps using big words wrong.
Business isn’t deep — it’s just basic terms.
